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A cross cultural investigation of retailers commitment to CSR and customer citizenship behaviour: The role of ethical standard and value relevance

MarketingCustomer SatisfactionCultureValue RelevanceConsumer CultureConsumer StudyIntercultural MarketingManagementBusinessConsumer ResearchConsumer BehaviorCorporate Social ResponsibilityCustomer Citizenship BehaviourArtsCross-cultural EthicsConsumer AttitudeCross Cultural InvestigationSocial Responsibility