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Online purchase intention in Chinese social commerce platforms: Being emotional or rational?

Customer SatisfactionOnline Customer BehaviorOnline Purchase IntentionBehavioral Decision MakingDigital MarketingCompulsive ShoppingInteractive MarketingManagementBusinessConsumer ResearchConsumer AttitudeSocial InfluencePurchase IntentionMarketingBuying BehaviorConsumer EngagementBehavioral Economics