Concepedia

Muhammad Junaid

MJ

29

Publications

1.2K

Citations

17

H-Index

2012

Active since

Affiliations

COMSATS University Islamabad(Current)

Beijing Institute of Technology

East China University of Science and Technology

Sultan Qaboos University

Asian Institute of Technology

Muhammad Junaid is an author at COMSATS University Islamabad specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand Development

Publications per year

2012–2024

29

Publications

29

Online purchase intention in Chinese social commerce platforms: Being emotional or rational?

Umair Akram, Muhammad Junaid, Abaid Ullah Zafar et al. · Journal of Retailing and Consumer Services · 2021 · 225 citations

Customer Satisfaction, Online Customer Behavior, Online Purchase Intention +14

Brand love: the emotional bridge between experience and engagement, generation-M perspective

Muhammad Junaid, Fujun Hou, Khalid Hussain et al. · Journal of Product & Brand Management · 2019 · 156 citations

Digital Marketing, Consumer Study, Consumer Research +22

Feeling hungry? let's order through mobile! examining the fast food mobile commerce in China

Umair Akram, Aisha Rehman Ansari, Guoqun Fu et al. · Journal of Retailing and Consumer Services · 2020 · 103 citations

Economics, Mobile Marketing, Advertising +9

The role of co-creation experience in engaging customers with service brands

Khalid Hussain, Fengjie Jing, Muhammad Junaid et al. · Journal of Product & Brand Management · 2020 · 71 citations

Customer Experience, Customer Satisfaction, Influence Customer Satisfaction +22

An investigation of the diners’ brand love in the value co-creation process

Muhammad Junaid, Khalid Hussain, Muhammad Mansoor Asghar et al. · Journal of Hospitality and Tourism Management · 2020 · 69 citations

Marketing, Value Co-creation Process, Consumer Culture +11

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