Aisha Rehman Ansari

Publications

166

Citations

H-Index

2019

Active since

Affiliations

Beijing University of Posts and Telecommunications(Current)

RMIT Vietnam

GIFT University

Aisha Rehman Ansari is an author at Beijing University of Posts and Telecommunications specializing in digital marketing, consumer behavior, and management.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchDigital MarketingBusinessMobile MarketingPurchase IntentionConsumer UncertaintyCustomer Satisfaction

Publications per year

2019–2023

Publications

Feeling hungry? let's order through mobile! examining the fast food mobile commerce in China

Umair Akram, Aisha Rehman Ansari, Guoqun Fu et al. · Journal of Retailing and Consumer Services · 2020 · 103 citations

Economics, Mobile Marketing, Advertising +9

Cosmetics makers have always sold ‘hope in a jar’! Understanding the cosmetics purchase intention in the Chinese mobile commerce environment

Umair Akram, Aisha Rehman Ansari, Irfan Ulhaq et al. · Journal of Retailing and Consumer Services · 2023 · 33 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +24

Havocs of social media fake news! Analysing the effect of credibility, trustworthiness, and self-efficacy on consumer’s buying intentions

Umair Akram, Rambabu Lavuri, Aisha Rehman Ansari et al. · Journal of Strategic Marketing · 2023 · 17 citations

Fake News, Customer Satisfaction, Consumer Uncertainty +26

Few glitters are original gold

Aisha Rehman Ansari, Muhammad Kashif · Asia Pacific Journal of Marketing and Logistics · 2019 · 13 citations

Rows per page

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