Guoqun Fu

Feeling hungry? let's order through mobile! examining the fast food mobile commerce in China

Umair Akram, Aisha Rehman Ansari, Guoqun Fu et al. · Journal of Retailing and Consumer Services · 2020 · 103 citations

Economics, Mobile Marketing, Advertising +9

Forsythoside A inhibited S. aureus stimulated inflammatory response in primary bovine mammary epithelial cells

Jiali Zhang, Yue Zhang, H. X. Huang et al. · Microbial Pathogenesis · 2018 · 36 citations

Inflammation, Anti-inflammatory, Medicine +8

The effects of brand origin country and made-in country on consumers’ product evaluations and purchase intention

Jian Wu, Guoqun Fu · Frontiers of Business Research in China · 2007 · 26 citations

Marketing, Consumer Decision Making, Made-in Country +11

Dual branding: how corporate names add value

John Saunders, Guoqun Fu · Marketing Intelligence & Planning · 1996 · 25 citations

Consumer Research, Brand Strategy, Customer Equity +19

Ownership effects in consumers' brand extension evaluations

Guoqun Fu, Jiali Ding, Riliang Qu · Journal of Brand Management · 2007 · 25 citations

Marketing, Ownership Effects, Management +4