Guoqun Fu

Feeling hungry? let's order through mobile! examining the fast food mobile commerce in China

Umair Akram, Aisha Rehman Ansari, Guoqun Fu et al. · Journal of Retailing and Consumer Services · 2020 · 106 citations

Social Sciences, Information Technology, Marketing +11

Forsythoside A inhibited S. aureus stimulated inflammatory response in primary bovine mammary epithelial cells

Jiali Zhang, Yue Zhang, H. X. Huang et al. · Microbial Pathogenesis · 2018 · 36 citations

Life Sciences, Cell Biology, Immunology +13

The effects of brand origin country and made-in country on consumers’ product evaluations and purchase intention

Guoqun Fu · Frontiers of Business Research in China · 2007 · 26 citations · Full text

Business, Marketing, Marketing Management +17

Dual branding: how corporate names add value

John Saunders, Guoqun Fu · Marketing Intelligence & Planning · 1996 · 25 citations

Business, Marketing, Marketing Management +16

Ownership effects in consumers' brand extension evaluations

Guoqun Fu, Jiali Ding, Riliang Qu · Journal of Brand Management · 2007 · 25 citations

Business, Marketing, Marketing Management +14