John Saunders

City branding: Can goods and services branding models be used to brand cities?

Brenda Parkerson, John Saunders · Place Branding · 2005 · 194 citations

City Branding, Brand Positioning, Management +9

A Cross-National Investigation into the Marketing Department's Influence Within the Firm: Toward Initial Empirical Generalizations

Peter C. Verhoef, Peter S. H. Leeflang, Jochen Reiner et al. · Journal of International Marketing · 2011 · 71 citations · Full text

Customer Satisfaction, Perceived Md Influence, Cross-national Investigation +15

Managing Brand Portfolios: How Strategies Have Changed

Sylvie Laforet, John Saunders · Journal of Advertising Research · 2005 · 58 citations

Digital Marketing, Brand Strategy, Sports Sponsorship +19

The Nomad as Empire Builder: a Comparison of the Arab and Mongol Conquests

John Saunders · Diogenes · 1965 · 36 citations

Historical Geography, Mongol Conquests, Colonialism +17

How Brand Portfolios Have Changed: A Study of Grocery Suppliers Brands from 1994 to 2004

Sylvie Laforet, John Saunders · Journal of Marketing Management · 2007 · 35 citations

Repeat Audit, Brand Portfolios, Brand Equity +14