Concepedia
Statistics
Publications
33
Citations
1.4K
H-Index
22
Active since
2016
Affiliations
COMSATS University Islamabad(Current)
East China University of Science and Technology
Sultan Qaboos University
Beijing Institute of Technology
Xi'an Jiaotong University
Khalid Hussain is an author at COMSATS University Islamabad specializing in business, marketing, and marketing management.
Publications per year
2016–2025
Brand love: the emotional bridge between experience and engagement, generation-M perspective
Muhammad Junaid, Fujun Hou, Khalid Hussain et al. · Journal of Product & Brand Management · 2019 · 158 citations
Business, Marketing, Marketing Management +12
Effects of variety-seeking intention by mobile phone usage on university students’ academic performance
Syed Far Abid Hossain, Mohammad Nurunnabi, Khalid Hussain et al. · Cogent Education · 2019 · 85 citations · Full text
Education, Higher Education, Information Systems +14
The role of co-creation experience in engaging customers with service brands
Khalid Hussain, Fengjie Jing, Muhammad Junaid et al. · Journal of Product & Brand Management · 2020 · 78 citations
Business, Hospitality Management, Marketing +14
Ubiquitous Role of Social Networking in Driving M-Commerce: Evaluating the Use of Mobile Phones for Online Shopping and Payment in the Context of Trust
Syed Far Abid Hossain, Xi Zhao, Mohammad Nurunnabi et al. · SAGE Open · 2020 · 73 citations · Full text
Business, Information Systems, Marketing +17
An investigation of the diners’ brand love in the value co-creation process
Muhammad Junaid, Khalid Hussain, Muhammad Mansoor Asghar et al. · Journal of Hospitality and Tourism Management · 2020 · 70 citations
Business, Marketing, Marketing Management +14
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