Khalid Hussain

Brand love: the emotional bridge between experience and engagement, generation-M perspective

Muhammad Junaid, Fujun Hou, Khalid Hussain et al. · Journal of Product & Brand Management · 2019 · 156 citations

Digital Marketing, Consumer Study, Consumer Research +22

Effects of variety-seeking intention by mobile phone usage on university students’ academic performance

Syed Far Abid Hossain, Mohammad Nurunnabi, Khalid Hussain et al. · Cogent Education · 2019 · 85 citations · Full text

Ubiquitous Role of Social Networking in Driving M-Commerce: Evaluating the Use of Mobile Phones for Online Shopping and Payment in the Context of Trust

Syed Far Abid Hossain, Xi Zhao, Mohammad Nurunnabi et al. · SAGE Open · 2020 · 72 citations · Full text

Digital Marketing, Online Communication, Consumer Research +29

The role of co-creation experience in engaging customers with service brands

Khalid Hussain, Fengjie Jing, Muhammad Junaid et al. · Journal of Product & Brand Management · 2020 · 71 citations

Customer Experience, Customer Satisfaction, Influence Customer Satisfaction +22

An investigation of the diners’ brand love in the value co-creation process

Muhammad Junaid, Khalid Hussain, Muhammad Mansoor Asghar et al. · Journal of Hospitality and Tourism Management · 2020 · 69 citations

Marketing, Value Co-creation Process, Consumer Culture +11