Encouraging healthy choices in the retail store environment: Combining product information and shelf allocation

Nudge: improving decisions about health, wealth, and happiness

Choice Reviews Online · 2008 · 11.8K citations

Quality Of Life, Behavioral Decision Making, Choice Theory +19

When choice is demotivating: Can one desire too much of a good thing?

Sheena S. Iyengar, Mark R. Lepper · Journal of Personality and Social Psychology · 2000 · 2.6K citations

Personal Choice, Behavioral Sciences, Choice Model +15

Designing Research for Application

Bobby J. Calder, Lynn W. Phillips, Alice M. Tybout · Journal of Consumer Research · 1981 · 1.8K citations

Methodological Development, Health Policy, Occupational Health Sciences +14

Impulse buying: Modeling its precursors

Sharon E. Beatty, M. Elizabeth Ferrell · Journal of Retailing · 1998 · 1K citations

Consumer Choice, Impulse Buying, Management +7

Impulse buying: Modeling its precursors

Sharon E. Beatty, M. Elizabeth Ferrell · Journal of Retailing · 1998 · 896 citations

Consumer Choice, Impulse Buying, Management +7