Concepedia

Maria Grazia Cardinali

MG

Statistics

Publications

6

Citations

258

H-Index

6

Active since

2011

Affiliations

University of Parma(Current)

Maria Grazia Cardinali is an author at University of Parma specializing in marketing, business, and consumer research.

Top concepts

BusinessMarketingConsumer ResearchManagementConsumer BehaviorCustomer SatisfactionConsumer ChoiceCommunicationInteractive MarketingConsumer Decision Making

Publications per year

2011–2022

6

Publications

6

A structural equation model of impulse buying behaviour in grocery retailing

Silvia Bellini, Maria Grazia Cardinali, Benedetta Grandi · Journal of Retailing and Consumer Services · 2017 · 155 citations

Customer Satisfaction, Economics, Buying Behavior +14

Interformat competition in the grocery retailing

Maria Grazia Cardinali, Silvia Bellini · Journal of Retailing and Consumer Services · 2014 · 36 citations

Food Marketing, Business, Consumer Research +5

Encouraging healthy choices in the retail store environment: Combining product information and shelf allocation

Benedetta Grandi, Steve Burt, Maria Grazia Cardinali · Journal of Retailing and Consumer Services · 2021 · 22 citations · Full text

Buying Behavior, Retail Store Environment, Consumer Study +11

Building customer loyalty in retailing: not all levers are created equal

Silvia Bellini, Maria Grazia Cardinali, Cristina Ziliani · The International Review of Retail Distribution and Consumer Research · 2011 · 16 citations

Marketing Analytics, Customer Satisfaction, Customer Experience +14

Colours and price offers: How different price communications can affect sales and customers’ perceptions

Benedetta Grandi, Maria Grazia Cardinali · Journal of Retailing and Consumer Services · 2022 · 16 citations

Customer Satisfaction, Consumer Decision Making, Price Offers +10

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