Concepedia

Benedetta Grandi

BG

Statistics

Publications

5

Citations

237

H-Index

5

Active since

2016

Affiliations

University of Parma(Current)

Benedetta Grandi is an author at University of Parma specializing in consumer behavior, business, and management.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionConsumer ChoiceInteractive MarketingConsumer Decision MakingBehavioral Decision Making

Publications per year

2016–2022

5

Publications

5

A structural equation model of impulse buying behaviour in grocery retailing

Silvia Bellini, Maria Grazia Cardinali, Benedetta Grandi · Journal of Retailing and Consumer Services · 2017 · 155 citations

Customer Satisfaction, Economics, Buying Behavior +14

Using mobile while shopping in-store: a new model of impulse-buying behaviour

Simone Aiolfi, Silvia Bellini, Benedetta Grandi · Journal of Consumer Marketing · 2022 · 31 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +25

Encouraging healthy choices in the retail store environment: Combining product information and shelf allocation

Benedetta Grandi, Steve Burt, Maria Grazia Cardinali · Journal of Retailing and Consumer Services · 2021 · 22 citations · Full text

Buying Behavior, Retail Store Environment, Consumer Study +11

Colours and price offers: How different price communications can affect sales and customers’ perceptions

Benedetta Grandi, Maria Grazia Cardinali · Journal of Retailing and Consumer Services · 2022 · 16 citations

Customer Satisfaction, Consumer Decision Making, Price Offers +10

Does Shopping Preparation influence Consumer Buying Decisions?

Silvia Bellini, Maria Grazia Cardinali, Benedetta Grandi · International Business Research · 2016 · 13 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +20

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