Concepedia

Simone Aiolfi

SA

Statistics

Publications

9

Citations

433

H-Index

9

Active since

2017

Affiliations

University of Parma(Current)

University of Ferrara

Simone Aiolfi is an author at University of Parma specializing in interactive marketing, consumer behavior, and management.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchInteractive MarketingBusinessDigital MarketingCustomer SatisfactionTechnologyUser Experience

Publications per year

2017–2024

9

Publications

9

Data-driven digital advertising: benefits and risks of online behavioral advertising

Simone Aiolfi, Silvia Bellini, Davide Pellegrini · International Journal of Retail & Distribution Management · 2021 · 106 citations · Full text

Customer Satisfaction, Digital Marketing, Targeted Advertising +20

The New Paradigm of the Omnichannel Retailing: Key Drivers, New Challenges and Potential Outcomes Resulting from the Adoption of an Omnichannel Approach

Simone Aiolfi, Edoardo Sabbadin · International Journal of Business and Management · 2017 · 75 citations · Full text

Customer Satisfaction, Digital Marketing, Omnichannel Retailing +20

What drives consumers to shop on mobile devices? Insights from a Meta-Analysis

Beatrice Luceri, Tammo H.A. Bijmolt, Silvia Bellini et al. · Journal of Retailing · 2022 · 64 citations · Full text

Marketing, Online Customer Behavior, Mobile Marketing +11

Impulse buying behavior: the mobile revolution

Silvia Bellini, Simone Aiolfi · International Journal of Retail & Distribution Management · 2019 · 39 citations

Customer Satisfaction, In-store Mobile Usage, Consumer Decision Making +15

How shopping habits change with artificial intelligence: smart speakers' usage intention

Simone Aiolfi · International Journal of Retail & Distribution Management · 2023 · 34 citations · Full text

Artificial Intelligence, Customer Satisfaction, Engineering +23

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