Energy Policy · 2021 · 141 citations · 59 references
BusinessMarketingMarketing ManagementConsumer BehaviorElectric Vehicle EngineeringElectric Vehicle TechnologyConsumer Decision-makingConsumer InvolvementConsumer NeedsConsumer TheoryConsumer WantsTheory Of Planned BehaviorBehavioral Consumer TheoryCustomer Need StatesElectricity Use BehaviorNeed HierarchyPurchase Motivation Analysis
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The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations