Make product placement work for you: Get less exposure

The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

Marian Friestad, Peter Wright · Journal of Consumer Research · 1994 · 3.6K citations

Business, Marketing, Social Psychology +14

Human associative memory

Behavior Therapy · 1974 · 1.4K citations

Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude

Cristel Antonia Russell · Journal of Consumer Research · 2002 · 767 citations

Business, Marketing, Marketing Management +14

Audience Response to Product Placements: An Integrative Framework and Future Research Agenda

Siva K. Balasubramanian, James A. Karrh, Hemant Patwardhan · Journal of Advertising · 2006 · 466 citations

Business, Marketing, Marketing Management +17

More than meets the eye

Jörg Matthes, Christian Schemer, Werner Wirth · International Journal of Advertising · 2007 · 343 citations

Computing, Computer Science, Human-computer Interaction +14