Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Branding

Common risk factors in the returns on stocks and bonds

Eugene F. Fama, Kenneth R. French · Journal of Financial Economics · 1993 · 27.7K citations

Business, Economics, Finance +12

Market-Based Assets and Shareholder Value: A Framework for Analysis

Rajendra K. Srivastava, Tasadduq A. Shervani, Liam Fahey · Journal of Marketing · 1998 · 1.9K citations

Management, Marketing, Marketing Management +17

The Capital Asset Pricing Model: Theory and Evidence

Eugene F. Fama, Kenneth R. French · The Journal of Economic Perspectives · 2004 · 1.9K citations · Full text

Business, Economics, Finance +12

The Stock Market Valuation of Research and Development Expenditures

Louis K.C. Chan, Josef Lakonishok, Theodore Sougiannis · The Journal of Finance · 2001 · 1.8K citations

Business, Accountancy, Accounting +16

The Measurement and Determinants of Brand Equity: A Financial Approach

Carol Simon, Mary W. Sullivan · Marketing Science · 1993 · 1.5K citations

Business, Business Economics, Marketing +9