Store brand introduction and quantity decision under asymmetric cost information in a retailer-led supply chain

Contracting to Assure Supply: How to Share Demand Forecasts in a Supply Chain

Gérard P. Cachon, Martin A. Lariviere · Management Science · 2001 · 1.1K citations

Management, Operations Management, Supply Chain Management +15

Price Competition in a Channel Structure with a Common Retailer

Sungchul Choi · Marketing Science · 1991 · 1K citations

Business, Business Economics, Economics +17

Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions

Kusum L. Ailawadi, Scott A. Neslin, Karen Gedenk · Journal of Marketing · 2001 · 1K citations

Business, Marketing, Marketing Management +13

Building Store Loyalty through Store Brands

Marcel Corstjens, Rajiv Lal · Journal of Marketing Research · 2000 · 678 citations

Business, Marketing, Marketing Management +17

The Introduction and Performance of Store Brands

Jagmohan S. Raju, Raj Sethuraman · Management Science · 1995 · 567 citations

Business, Marketing, Marketing Management +9