What Makes Value Propositions Distinct and Valuable to New Companies Committed to Scale Rapidly?

Abstract

IntroductionWe focus in this paper on value propositions for external stakeholders created by new companies that are committed to scale, that is, to growing the amounts they are worth rapidly. For example, a company that grows its value from $0 to $1 billion in less than ten years is a company that scaled. Scaling company value is the guiding principle that these focal