Publication | Closed Access
When does customer CSR perception lead to customer extra-role behaviors? The roles of customer spirituality and emotional brand attachment
96
Citations
107
References
2020
Year
Customer ExperienceCustomer SatisfactionCustomer SpiritualityCustomer Extra-role BehaviorsManagementConsumer BehaviorCustomer ParticipationCustomer InvolvementMarketingConsumer EngagementPsychologyEmotional Brand AttachmentBrand ManagementCustomer Loyalty
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