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Rethinking the process of diffusion in innovation: A service-ecosystems and institutional perspective

MarketingTechnology DiffusionInstitutional InnovationService InnovationBusiness EcosystemManagementBusinessBusiness StrategySocial InnovationStrategic ManagementEntrepreneurshipInnovation ManagementInstitutional PerspectiveInnovationDiffusion Of InnovationTechnology Transfer