Innovation Diffusion Theory

Innovation Diffusion Theory is a theoretical framework that explains how, over time, new ideas, practices, or technological innovations are adopted and disseminated within a social system through communication channels among its members.

1.6K

Publications

187.7K

Citations

3.5K

Authors

1.5K

Institutions

Publications per year

2017–2026

553

Variants

Diffusion Of InnovationsDiffusion Of Innovations Theory

Authors

3.5K

  1. EM
    Everett M. Rogers

    University of New Mexico, United States

    12 publications · 2.7K citations

    12

    h-index

  2. VM
    Vijay Mahajan

    The University of Texas at Austin, United States

    11 publications · 1.3K citations

    11

    h-index

  3. CG
    Casey G. Cegielski

    Auburn University, United States

    7 publications · 821 citations

    7

    h-index

  4. BT
    Benjamin T. Hazen

    U.S. Air Force Institute of Technology, United States

    7 publications · 637 citations

    7

    h-index

  5. LA
    Lawrence A. Brown

    The Ohio State University, United States

    6 publications · 529 citations

    6

    h-index

1–5 of 3.5K

Venues

  1. Technological Forecasting and Social Change

    38 publications · 2.5K citations

    26

    h-index

  2. Sustainability

    28 publications · 1.5K citations

    22

    h-index

  3. SSRN Electronic Journal

    Repository · 18 publications · 3.7K citations

    16

    h-index

  4. Industrial Management & Data Systems

    14 publications · 1.2K citations

    13

    h-index

  5. Journal of the Association for Information Systems

    JAIS · 13 publications · 1.1K citations

    13

    h-index

1–5