Review of Business Management · 2020 · 30 citations · 89 references
BusinessInformation SystemsMarketingCustomer Relationship ManagementInterpersonal RelationshipsRelationship MarketingCustomer LoyaltyCustomer SatisfactionRelationship CommitmentRelationship ManagementRelationship QualityRelationship SatisfactionBank Relationship SatisfactionOnline Customer SatisfactionTrust In Customer Relationships
Purpose -The purpose of this paper is to show the dynamics of relationship marketing in e-banking by examining the association between relationship quality and online customer loyalty at different stages of the relationship lifecycle.
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Developing Buyer-Seller Relationships
F. Robert Dwyer, Paul H. Schurr, Sejo Oh · Journal of Marketing · 1987 · 3.5K citations