Concepedia

Advertising Placement in Digital Game Design Influences Children’s Choices of Advertised Snacks: A Randomized Trial

Rachel Smith, Bridget Kelly, Heather Yeatman, Christopher Moore, Louise A. Baur, Lesley King, E. Boyland, Kathy Chapman, Clare Hughes, Adrian Bauman

Journal of the Academy of Nutrition and Dietetics · 2019 · 44 citations · 36 references

DOI

Concepts

References

36

Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues

Siva K. Balasubramanian · Journal of Advertising · 1994 · 652 citations

, , +12

Effect of television advertisements for foods on food consumption in children

Jason C. G. Halford, Jane Gillespie, Eleanor Pontin et al. · Appetite · 2004 · 507 citations

, , +12

The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games

Ralf Terlutter, Michael L. Capella · Journal of Advertising · 2013 · 429 citations

, , +17

The effects of television advertisements for junk food versus nutritious food on children's food attitudes and preferences

Helen Dixon, Maree Scully, Melanie Wakefield et al. · Social Science & Medicine · 2007 · 362 citations

, , +15

Patterns of Affective Reactions to Advertisements: The Integration of Moment-to-Moment Responses into Overall Judgments

Hans Baumgartner, Mita Sujan, Dan Padgett · Journal of Marketing Research · 1997 · 265 citations

, , +16