Concepedia

Dan Padgett

DP

8

Publications

1K

Citations

8

H-Index

1997

Active since

Affiliations

Auburn University(Current)

China Europe International Business School

Dan Padgett is an author at Auburn University specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchCultureBusinessAdvertisingEngineeringBrand EquityBrand StrategyBrand Awareness

Publications per year

1997–2011

8

Publications

8

Communicating Experiences: A Narrative Approach to Creating Service Brand Image

Dan Padgett, Douglas E. Allen · Journal of Advertising · 1997 · 482 citations

Customer Experience, Customer Satisfaction, Narrative Advertising +17

Patterns of Affective Reactions to Advertisements: The Integration of Moment-to-Moment Responses into Overall Judgments

Hans Baumgartner, Mita Sujan, Dan Padgett · Journal of Marketing Research · 1997 · 264 citations

Behavioral Decision Making, Affective Variable, Targeted Advertising +26

Patterns of Affective Reactions to Advertisements: The Integration of Moment-to-Moment Responses into Overall Judgments

Hans Baumgartner, Mita Sujan, Dan Padgett · Journal of Marketing Research · 1997 · 98 citations

Differentiation Via Technology: Strategic Positioning of Services Following the Introduction of Disruptive Technology

Dan Padgett, Michael S. Mulvey · Journal of Retailing · 2007 · 81 citations

Service Innovation, Differentiation Via Technology, Technology Management +10

Intergenerational influence on brand preferences

María‐Eugenia Pérez‐Martínez, Dan Padgett, Willem Burgers · Journal of Product & Brand Management · 2011 · 31 citations

Consumer Study, Brand Strategy, Consumer Research +20

Rows per page

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