Consumer acceptance of blending plant-based ingredients into traditional meat-based foods: Evidence from the meat-mushroom blend

PLS-SEM: Indeed a Silver Bullet

Joe F. Hair, Christian M. Ringle, Marko Sarstedt · The Journal of Marketing Theory and Practice · 2011 · 20.9K citations

Business, Marketing, Marketing Management +15

A primer on partial least squares structural equation modeling (PLS-SEM)

Adrián Leguina · International Journal of Research & Method in Education · 2015 · 19K citations

Natural Sciences, Behavioral Sciences, Psychology +10

An assessment of the use of partial least squares structural equation modeling in marketing research

Joe F. Hair, Marko Sarstedt, Christian M. Ringle et al. · Journal of the Academy of Marketing Science · 2011 · 7.9K citations

Business, Marketing, Marketing Management +7

Testing measurement invariance of composites using partial least squares

Jörg Henseler, Christian M. Ringle, Marko Sarstedt · International Marketing Review · 2016 · 2.8K citations · Full text

Education, Marketing, Marketing Management +17

Profiling consumers who are ready to adopt insects as a meat substitute in a Western society

Wim Verbeke · Food Quality and Preference · 2014 · 830 citations

Agriculture, Food Science, Insect Behavior +6