Concepedia

Influence Of Brand Image, Price And Promotion On Consumer’s Buying Decision Of Fast Moving Consumer’s Goods With Culture As A Moderating Variable In Basmallah Retail Store In Indonesia

Sudaryanto Sudaryanto, Nasib Subagio, Intan Nurul Awaliyah, Deasy Wulandari, Anifatul Hanim

International journal of scientific and technology research · 2019 · 35 citations · 3 references

Concepts

References

3

Retailing research: Past, present, and future

Dhruv Grewal, Michael Lévy · Journal of Retailing · 2007 · 270 citations

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Impact of CSR Perception on Brand Image, Brand Attitude and Buying Willingness: A Study of a Global Café

Shwu-Ing Wu, Wen-Hsuan Wang · International Journal of Marketing Studies · 2014 · 126 citations · Full text

, , +16

Why do satisfied customers switch? Focus on the restaurant patron variety-seeking orientation and purchase decision involvement

Hyo Sun Jung, Hye Hyun Yoon · International Journal of Hospitality Management · 2011 · 117 citations

, , +13