Concepedia

Shwu-Ing Wu

SW

26

Publications

1.5K

Citations

21

H-Index

2006

Active since

Affiliations

National Chin-Yi University of Technology(Current)

National Yang Ming Chiao Tung University

Shwu-Ing Wu is an author at National Chin-Yi University of Technology specializing in business, management, and marketing.

Top concepts

ManagementMarketingBusinessCustomer SatisfactionConsumer ResearchConsumer BehaviorPurchase IntentionStrategic ManagementGreen MarketingBusiness Strategy

Publications per year

2006–2017

26

Publications

26

A Model of Green Consumption Behavior Constructed by the Theory of Planned Behavior

Shwu-Ing Wu, Jiayi Chen · International Journal of Marketing Studies · 2014 · 201 citations · Full text

Customer Satisfaction, Green Marketing, Greenwashing +24

The Impact of Green Marketing and Perceived Innovation on Purchase Intention for Green Products

Shwu-Ing Wu, Yen-Jou Chen · International Journal of Marketing Studies · 2014 · 184 citations · Full text

Customer Satisfaction, Green Marketing, Innovation Adoption +21

The relationship between CRM, RM, and business performance: A study of the hotel industry in Taiwan

Shwu-Ing Wu, Chien-Lung Lu · International Journal of Hospitality Management · 2011 · 158 citations

Total Quality Management, Customer Satisfaction, Firm Performance +16

Impact of CSR Perception on Brand Image, Brand Attitude and Buying Willingness: A Study of a Global Café

Shwu-Ing Wu, Wen-Hsuan Wang · International Journal of Marketing Studies · 2014 · 126 citations · Full text

Socially Responsible Product, Green Marketing, Community Csr +16

Influential factors and relational structure of Internet banner advertising in the tourism industry

Shwu-Ing Wu, Pao-Lien Wei, Jui-Ho Chen · Tourism Management · 2007 · 114 citations

Destination Marketing, Advertising, Interactive Marketing +12

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