International Journal of Hospitality Management · 2011 · 160 citations · 39 references
ManagementHospitality ManagementStrategic ManagementBusiness StrategyCorporate StrategyHotel ManagementAccommodation ManagementCustomer Service ManagementHotel MarketingHotel Operations ManagementBusiness Performance IndicatorsHotel Competitive StrategyHotel OperationsHotel Performance MeasurementHotel Performance Metrics
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The Commitment-Trust Theory of Relationship Marketing
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