1
Publications
184
Citations
1
H-Index
2014
Active since
Affiliations
Yen-Jou Chen is an author at National Chin-Yi University of Technology specializing in innovation adoption, greenwashing, and brand building.
Top concepts
BrandingBusinessMarketingManagementGreenwashingGreen MarketingBrand ManagementConsumer BehaviorConsumer ResearchMarketing Insights
Publications per year
2014–2014
1
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