Finding Out Why Customers Shop Your Store and Buy Your Brand: Automatic Cognitive Processing Models of Primary Choice

Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product

Wayne D. Hoyer, Steven P. Brown · Journal of Consumer Research · 1990 · 956 citations

Business, Marketing, Marketing Management +12

How do attitudes guide behavior

Russell H. Fázio · 1986 · 866 citations

Social Sciences, Psychology, Social Psychology +8

An Examination of Consumer Decision Making for a Common Repeat Purchase Product

Wayne D. Hoyer · Journal of Consumer Research · 1984 · 775 citations

Business, Decision Sciences, Marketing +17

The Role of Attitude Accessibility in the Attitude-to-Behavior Process

Russell H. Fázio, Martha C. Powell, Carol Williams · Journal of Consumer Research · 1989 · 606 citations

Social Sciences, Psychology, Social Psychology +10

Consumer Decision Making-Fact or Fiction?

Richard W. Olshavsky, Donald H. Granbois · Journal of Consumer Research · 1979 · 556 citations

Business, Marketing, Psychology +17