Concepedia

Randolph J. Trappey

RJ

6

Publications

372

Citations

6

H-Index

1992

Active since

Affiliations

Tulane University(Current)

Randolph J. Trappey is an author at Tulane University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorAdvertisingCommunicationBusiness StrategyMarketing InsightsCustomer Satisfaction

Publications per year

1992–2005

6

Publications

6

Assessing Relationships among Strategic Types, Distinctive Marketing Competencies, and Organizational Performance

Arch G. Woodside, Daniel Sullivan, Randolph J. Trappey · Journal of Business Research · 1999 · 104 citations

Strategic Types, Management, Business +10

Consumer Responses to Interactive Advertising Campaigns Coupling Short-Message-Service Direct Marketing and TV Commercials

Randolph J. Trappey, Arch G. Woodside · Journal of Advertising Research · 2005 · 100 citations

Digital Marketing, Targeted Advertising, Consumer Research +25

Finding Out Why Customers Shop Your Store and Buy Your Brand: Automatic Cognitive Processing Models of Primary Choice

Arch G. Woodside, Randolph J. Trappey · Journal of Advertising Research · 1992 · 84 citations

Primary Choice, Online Customer Behavior, Behavioral Decision Making +9

Measuring Linkage‐Advertising Effects on Customer Behaviour and Net Revenue: Using Quasi‐Experiments of Advertising Treatments with Novice and Experienced Product‐Service Users

Arch G. Woodside, Randolph J. Trappey, Roberta Marion MacDonald · Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration · 1997 · 39 citations

Advertising Treatments, Targeted Advertising, Consumer Research +18

Customer portfolio analysis among competing retail stores

Arch G. Woodside, Randolph J. Trappey · Journal of Business Research · 1996 · 26 citations

Customer Profitability, Customer Satisfaction, Customer Portfolio Analysis +8

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