Concepedia

Roberta Marion MacDonald

RM

9

Publications

781

Citations

9

H-Index

1993

Active since

Affiliations

University of Prince Edward Island(Current)

Roberta Marion MacDonald is an author at University of Prince Edward Island specializing in business, destination marketing, and marketing.

Top concepts

BusinessTourismMarketingDestination MarketingManagementCustomer SatisfactionCommunicationConsumer BehaviorCultureAdvertising

Publications per year

1993–2016

9

Publications

9

Cultural rural tourism

Roberta Marion MacDonald, Lee Jolliffe · Annals of Tourism Research · 2003 · 368 citations

Culture, Destination Marketing, Rural Culture +8

General system framework of customer choice processes of tourism services

Arch G. Woodside, Roberta Marion MacDonald · 1993 · 118 citations

General System Framework, Customer Satisfaction, Tourism Management +8

Grounded Theory of Leisure Travel

Arch G. Woodside, Roberta Marion MacDonald, Marion R. Burford · Journal of Travel & Tourism Marketing · 2004 · 98 citations

A Framework for Understanding Golfing Visitors to a Destination

Sean Hennessey, Roberta Marion MacDonald, Melissa MacEachern · Journal of Sport & Tourism · 2008 · 58 citations

Marketing Analytics, Customer Satisfaction, Tourism Management +17

The Effects of Advertising Awareness and Media Form on Travel Intentions

Sean Hennessey, Dongkoo Yun, Roberta Marion MacDonald et al. · Journal of Hospitality Marketing & Management · 2010 · 43 citations

Marketing Analytics, Customer Satisfaction, Consumer Research +22

Rows per page

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