Concepedia

Marion R. Burford

MR

3

Publications

190

Citations

3

H-Index

2004

Active since

Affiliations

UNSW Sydney(Current)

Marion R. Burford is an author at UNSW Sydney specializing in services management, customer service, and customer satisfaction.

Top concepts

Publications per year

2004–2016

3

Publications

3

Grounded Theory of Leisure Travel

Arch G. Woodside, Roberta Marion MacDonald, Marion R. Burford · Journal of Travel & Tourism Marketing · 2004 · 98 citations

Customer service understanding: gender differences of frontline employees

Christine Mathies, Marion R. Burford · Managing Service Quality · 2011 · 74 citations

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Refining a strategic marketing course: Is a ‘flip’ a good ‘fit’?

Marion R. Burford, Kaye Chan · Journal of Strategic Marketing · 2016 · 18 citations

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