Melissa MacEachern

Publications

101

Citations

H-Index

2008

Active since

Affiliations

University of Prince Edward Island(Current)

Melissa MacEachern is an author at University of Prince Edward Island specializing in destination marketing, interactive marketing, and marketing analytics.

Top concepts

TourismBusinessMarketingManagementCommunicationMarketing AnalyticsCustomer SatisfactionDestination MarketingInteractive MarketingPersuasion

Publications per year

2008–2010

Publications

A Framework for Understanding Golfing Visitors to a Destination

Sean Hennessey, Roberta Marion MacDonald, Melissa MacEachern · Journal of Sport & Tourism · 2008 · 58 citations

Marketing Analytics, Customer Satisfaction, Tourism Management +17

The Effects of Advertising Awareness and Media Form on Travel Intentions

Sean Hennessey, Dongkoo Yun, Roberta Marion MacDonald et al. · Journal of Hospitality Marketing & Management · 2010 · 43 citations

Marketing Analytics, Customer Satisfaction, Consumer Research +22

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