Customer portfolio analysis among competing retail stores

Attitude Structure and Function.

Howard Schuman, Anthony R. Pratkanis, Steven Breckler et al. · Contemporary Sociology A Journal of Reviews · 1990 · 1.3K citations

Cognitive Science, Behavioral Decision Making, Attitude Structure +4

Consumer and Industrial Buying Behavior

Donald E. Vinson, Arch G. Woodside, Jagdish N. Sheth et al. · Journal of Marketing · 1978 · 621 citations

Consumer Decision Making, Consumer Issue, Management +7

The Role of Attitude Accessibility in the Attitude-to-Behavior Process

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Customer lifetime valuation to support marketing decision making

F. Robert Dwyer · Journal of Direct Marketing · 1997 · 496 citations

Marketing Analytics, Customer Satisfaction, Customer Experience +16

On the power and functionality of attitudes: The role of attitude accessibility.

Russell H. Fázio · 1989 · 357 citations

Social Identity, Web Accessibility, Social Psychology +8