Concepedia

Retail Customer Analytics

Retail Customer Analytics is a methodological framework within retail customer relationship management that systematically employs data collection, statistical analysis, and modeling techniques to extract actionable insights from customer behaviors, preferences, and transaction patterns in order to optimize personalized marketing, enhance customer retention, and improve retail decision-making.

45

Publications

2.7K

Citations

122

Authors

76

Institutions

Publications per year

2017–2026

29

Parents

Publications

45

The Role of Big Data and Predictive Analytics in Retailing

Eric T. Bradlow, Manish Gangwar, Praveen K. Kopalle et al. · Journal of Retailing · 2017 · 488 citations

, , +14

Mining changes in customer behavior in retail marketing

M CHEN, A. W. Chiu, H. H. Chang · Expert Systems with Applications · 2005 · 196 citations

, , +16

Business applications of data mining

Chidanand Apté, Bing Liu, Edwin Pednault et al. · Communications of the ACM · 2002 · 176 citations

, , +13

Retail business analytics: Customer visit segmentation using market basket data

Anastasia Griva, Cleopatra Bardaki, Katerina Pramatari et al. · Expert Systems with Applications · 2018 · 140 citations

, , +16

Applications of data mining in retail business

Sani Ahmed · 2004 · 97 citations

, , +17

1–5 of 45

Authors

122

  1. SA
    Shahriar Akter

    University of Wollongong, Australia

    3 publications · 132 citations

    3

    h-index

  2. MA
    Md Afnan Hossain

    North South University, Bangladesh

    3 publications · 132 citations

    3

    h-index

  3. VY
    Venkata Yanamandram

    University of Wollongong, Australia

    3 publications · 132 citations

    3

    h-index

  4. AG
    Anastasia Griva

    Ollscoil na Gaillimhe – University of Galway, Ireland

    2 publications · 169 citations

    2

    h-index

  5. CB
    Cleopatra Bardaki

    Athens University of Economics and Business, Greece

    2 publications · 169 citations

    2

    h-index

1–5 of 122

Institutions

76

  1. University of Pennsylvania

    Philadelphia, United States

    4 h-index

    4 publications

    690 citations

  2. North South University

    Dhaka, Bangladesh

    3 h-index

    3 publications

    132 citations

  3. University of Wollongong

    Wollongong, Australia

    3 h-index

    9 publications

    396 citations

  4. Sharda University

    Greater Noida, India

    2 h-index

    3 publications

    96 citations

  5. Harvard University

    Cambridge, United States

    2 h-index

    2 publications

    121 citations

  6. IBM Research - Thomas J. Watson Research Center

    Yorktown Heights, United States

    2 h-index

    11 publications

    712 citations

  7. Athens University of Economics and Business

    Athens, Greece

    2 h-index

    5 publications

    478 citations

  8. IBM (United States)

    Armonk, United States

    2 h-index

    14 publications

    490 citations

1–8 of 76

Venues

  1. Journal of Retailing and Consumer Services

    5 publications · 292 citations

    5

    h-index

  2. Journal of Retailing

    3 publications · 627 citations

    3

    h-index

  3. Expert Systems with Applications

    2 publications · 336 citations

    2

    h-index

  4. SSRN Electronic Journal

    Repository · 2 publications · 50 citations

    2

    h-index

  5. Production and Operations Management

    POMS · 2 publications · 104 citations

    2

    h-index

1–5