Concepedia

Frank Germann

FG

Statistics

Publications

12

Citations

1.5K

H-Index

11

Active since

1943

Affiliations

University of Notre Dame(Current)

Pennsylvania State University

Texas A&M University

Frank Germann is an author at University of Notre Dame specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchFirm PerformanceConsumer BehaviorMarketing AnalyticsBrand EquityBrand StrategyBrand Awareness

Publications per year

1943–2023

12

Publications

12

Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and Firm Performance

Charles Kang, Frank Germann, Rajdeep Grewal · Journal of Marketing · 2015 · 518 citations

Firm Performance, Accounting, Management +12

The Chief Marketing Officer Matters!

Frank Germann, Peter Ebbes, Rajdeep Grewal · Journal of Marketing · 2015 · 395 citations

Firm Performance, Financial Management, Corporate Strategy +15

Performance implications of deploying marketing analytics

Frank Germann, Gary L. Lilien, Arvind Rangaswamy · International Journal of Research in Marketing · 2012 · 198 citations

Marketing Analytics, Business Intelligence, Advanced Analytics +6

Relating Online, Regional, and National Advertising to Firm Value

Shrihari Sridhar, Frank Germann, Charles Kang et al. · Journal of Marketing · 2016 · 112 citations

Marketing Analytics, Consumer Uncertainty, Firm Performance +17

Do Retailers Benefit from Deploying Customer Analytics?

Frank Germann, Gary L. Lilien, Lars Fiedler et al. · Journal of Retailing · 2014 · 96 citations

Marketing Analytics, Customer Satisfaction, Management +7

1–5 of 12