Statistics
Publications
12
Citations
1.6K
H-Index
11
Active since
1943
Frank Germann is an author at University of Notre Dame specializing in business, marketing, and marketing management.
Publications per year
1943–2023
12
12
The Chief Marketing Officer Matters!
Frank Germann, Peter Ebbes, Rajdeep Grewal · Journal of Marketing · 2015 · 418 citations
Relating Online, Regional, and National Advertising to Firm Value
Shrihari Sridhar, Frank Germann, Charles Kang et al. · Journal of Marketing · 2016 · 116 citations
Do Retailers Benefit from Deploying Customer Analytics?
Frank Germann, Gary L. Lilien, Lars Fiedler et al. · Journal of Retailing · 2014 · 97 citations
1–5 of 12