The Importance Of Customer Based Strategic Brand Equity Management For Enterprises

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The theoretical separation of brand equity and brand value: Managerial implications for strategic planning

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Brand Equity, Brand Value, Brand Positioning +10

The effect of evaluation criteria on design attributes and brand equity in the product evaluation process

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Drivers of brand value, estimation of brand value in practice and use of brand valuation: Introduction to the special issue

Randle D. Raggio, Robert P. Leone · Journal of Brand Management · 2009 · 18 citations · Full text

Marketing, Brand Perception, Brand Value +11