A Value Co-creation Perspective on Information Systems Analysis and Design

Evolving to a New Dominant Logic for Marketing

Stephen L. Vargo, Robert F. Lusch · Journal of Marketing · 2003 · 14.4K citations

Business, Marketing, Marketing Management +7

Service-dominant logic: continuing the evolution

Stephen L. Vargo, Robert F. Lusch · Journal of the Academy of Marketing Science · 2007 · 7.3K citations

Business, Information Systems, Business Strategy +2

Co-creation experiences: The next practice in value creation

C. K. Prahalad, Venkat Ramaswamy · Journal of Interactive Marketing · 2004 · 6.3K citations · Full text

Management, Knowledge Management, Strategic Management +11

Sociological Paradigms and Organizational Analysis.

Meryl Reis Louis, Gibson Burrell, Gareth Morgan · Administrative Science Quarterly · 1983 · 5.6K citations

Management, Organization Studies, Organizational Behavior +12

Institutions and axioms: an extension and update of service-dominant logic

Stephen L. Vargo, Robert F. Lusch · Journal of the Academy of Marketing Science · 2015 · 3.5K citations

Humanities, Philosophy, Institutional Theory +6