Do isolated packaging variables influence consumers' attention and preferences?

Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects

Rik Pieters, Michel Wedel · Journal of Marketing · 2004 · 1K citations

Business, Marketing, Marketing Management +17

The Different Roles of Product Appearance in Consumer Choice^*

Mariëlle E. H. Creusen, Jan Schoormans · Journal of Product Innovation Management · 2004 · 898 citations

Arts, Design, Marketing +17

The importance of packaging attributes: a conjoint analysis approach

Pinya Silayoi, Mark Speece · European Journal of Marketing · 2007 · 691 citations

Business, Marketing, Marketing Management +11

May I have your attention, please: Electrocortical responses to positive and negative stimuli

N. Kyle Smith, John T. Cacioppo, Jeff T. Larsen et al. · Neuropsychologia · 2003 · 601 citations

Nursing, Neuroscience, Psychology +12

Packaging and purchase decisions

Pinya Silayoi, Mark Speece · British Food Journal · 2004 · 558 citations

Arts, Marketing, Marketing Management +15