Concepedia
Publishing Research Quarterly · 2017 · 16 citations · 15 references
Crowd ComputingComputational Social ScienceInteractive JournalismPublic EngagementSocial ComputingEducationContent CreationRapid PublicationCrowdsourcingCommunicationArtsJournalismCrowd Engagement
15
Users of the world, unite! The challenges and opportunities of Social Media
Andreas Kaplan, Michael Haenlein · Business Horizons · 2009 · 17.2K citations
Computational Social Science, Social Networks, Social Media +12
Social media: The new hybrid element of the promotion mix
W. Glynn Mangold, David J. Faulds · Business Horizons · 2009 · 4K citations
Viral Marketing, Social Media, Social Medium Monitoring +11
The Field behind the Screen: Using Netnography for Marketing Research in Online Communities
Robert V. Kozinets · Journal of Marketing Research · 2002 · 3.8K citations
Digital Marketing, Online Communities, Consumer Research +20
Open Innovation: The New Imperative for Creating and Profiting from Technology
Afie M. Badawy · Journal of Engineering and Technology Management · 2004 · 3.6K citations
Innovation Management, National Innovation Policies, Innovative Approaches +13
Towards an integrated crowdsourcing definition
Enrique Estellés-Arolas, Fernando González-Ladrón-de-Guevara · Journal of Information Science · 2012 · 1.8K citations · Full text
Engineering, Consistent Definition, Communication +18