Concepedia
Food Research International · 2016 · 87 citations · 40 references
BusinessBusiness EconomicsMarketingAgricultural MarketingMicroeconomicsConsumer TheoryBeer Pricing
40
Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations
Rabi S. Bhagat, Geert Hofstede · Academy of Management Review · 2002 · 22K citations
Management, Organization Studies, Organizational Behavior +17
Marketing Research: Methodological Foundations
Carl E. Ferguson, Amin El-Dirghami, Gilbert A. Churchill · Journal of Marketing Research · 1977 · 4.4K citations
Business, Marketing, Marketing Management +9
Conjoint Analysis in Consumer Research: Issues and Outlook
Paul E. Green, V. Srinivasan · Journal of Consumer Research · 1978 · 3.2K citations
Business, Marketing, Marketing Management +11
Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures
S. Tamer Çavuşgil, Shaoming Zou · Journal of Marketing · 1994 · 2K citations
Business, Marketing, Marketing Management +10
S. Tamer Çavuşgil, Shaoming Zou · Journal of Marketing · 1994 · 828 citations