Concepedia
Food Research International · 2016 · 85 citations · 40 references
Consumer CultureBusinessConsumer ResearchConsumer InterestMarketingConsumer AttitudeConsumer Choice
40
Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations
Rabi S. Bhagat, Geert Hofstede · Academy of Management Review · 2002 · 21.9K citations
Business Culture, Short-term Orientation Cultures, Cultural Factor +19
Marketing Research: Methodological Foundations
Carl E. Ferguson, Amin El-Dirghami, Gilbert A. Churchill · Journal of Marketing Research · 1977 · 4.4K citations
Marketing Analytics, Practical Understanding, Market Leader +15
Conjoint Analysis in Consumer Research: Issues and Outlook
Paul E. Green, V. Srinivasan · Journal of Consumer Research · 1978 · 3.2K citations
Marketing Analytics, Customer Satisfaction, Wide Variety +10
Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures
S. Tamer Çavuşgil, Shaoming Zou · Journal of Marketing · 1994 · 2K citations
International Marketing, Export Marketing Strategy, Export Ventures +18
S. Tamer Çavuşgil, Shaoming Zou · Journal of Marketing · 1994 · 827 citations