Concepedia
International Journal of Information Management · 2015 · 221 citations · 99 references
Open access
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99
The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 81.2K citations
Behavioral Sciences, Behavior Management, Behavioral Decision Making +6
On the evaluation of structural equation models
Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 20.1K citations
Customer Satisfaction, Structural Equation Models, Management +6
The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations
Relationship Marketing, Customer Satisfaction, Media Marketing +15
On the Evaluation of Structural Equation Models
Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 15.7K citations
Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics
Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 9.6K citations