Daniela Andreini

Climate change and COP26: Are digital technologies and information management part of the problem or the solution? An editorial reflection and call to action

Yogesh K. Dwivedi, Laurie Hughes, Arpan Kumar Kar et al. · International Journal of Information Management · 2021 · 685 citations · Full text

Climate Ethics, Engineering, Climate Crisis +23

Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers

Waqar Nadeem, Daniela Andreini, Jari Salo et al. · International Journal of Information Management · 2015 · 221 citations · Full text

Online Customer Behavior, Social Media, Gender Identity +10

Brand and product attachment in an industrial context: The effects on brand loyalty

Giuseppe Pedeliento, Daniela Andreini, Mara Bergamaschi et al. · Industrial Marketing Management · 2015 · 146 citations · Full text

Brand Equity, Industrial Context, Consumer Research +12

A renaissance of brand experience: Advancing the concept through a multi-perspective analysis

Daniela Andreini, Giuseppe Pedeliento, Lia Zarantonello et al. · Journal of Business Research · 2018 · 93 citations

Customer Experience, Customer Satisfaction, Brand Equity +10

Brand community integration, participation and commitment: A comparison between consumer-run and company-managed communities

Giuseppe Pedeliento, Daniela Andreini, Cleopatra Veloutsou · Journal of Business Research · 2020 · 42 citations

Marketing, Brand Community Integration, Company-managed Communities +11