Concepedia

Mara Bergamaschi

MB

Statistics

Publications

7

Citations

370

H-Index

7

Active since

2015

Affiliations

University of Bergamo(Current)

Mara Bergamaschi is an author at University of Bergamo specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementSociologyConsumer BehaviorConsumer ResearchFamily Business StudiesOrganizational BehaviorLanguageBrand Equity

Publications per year

2015–2022

7

Publications

7

Brand and product attachment in an industrial context: The effects on brand loyalty

Giuseppe Pedeliento, Daniela Andreini, Mara Bergamaschi et al. · Industrial Marketing Management · 2015 · 146 citations · Full text

Brand Equity, Industrial Context, Consumer Research +12

Past, ongoing, and future debate on the interplay between internationalization and digitalization

Mara Bergamaschi, Cristina Bettinelli, Elena Lissana et al. · Journal of Management & Governance · 2020 · 66 citations · Full text

Identity in Family Firms: Toward an Integrative Understanding

Cristina Bettinelli, Elena Lissana, Mara Bergamaschi et al. · Family Business Review · 2022 · 57 citations · Full text

Social Identity, Iff Conceptualization, Family Management +13

The futures of family businesses and the development of corporate social responsibility

Mara Bergamaschi, Kathleen Randerson · Futures · 2015 · 45 citations

Family Management, Family Business Studies, Sociology +8

Consumer entrepreneurship and cultural innovation: The case of GinO12

Giuseppe Pedeliento, Cristina Bettinelli, Daniela Andreini et al. · Journal of Business Research · 2018 · 26 citations · Full text

Entrepreneurial Innovation, Consumer Entrepreneurship, Business +2

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