Concepedia
Statistics
Publications
19
Citations
757
H-Index
15
Active since
2014
Affiliations
University of Bergamo(Current)
University of Roehampton
Giuseppe Pedeliento is an author at University of Bergamo specializing in marketing, business, and management.
Top concepts
MarketingBusinessManagementConsumer ResearchBrand AwarenessBrand EquityBrand StrategyBrand DevelopmentCustomer SatisfactionBrand Management
Publications per year
2014–2024
Brand and product attachment in an industrial context: The effects on brand loyalty
Giuseppe Pedeliento, Daniela Andreini, Mara Bergamaschi et al. · Industrial Marketing Management · 2015 · 146 citations · Full text
Brand Equity, Industrial Context, Consumer Research +12
A renaissance of brand experience: Advancing the concept through a multi-perspective analysis
Daniela Andreini, Giuseppe Pedeliento, Lia Zarantonello et al. · Journal of Business Research · 2018 · 93 citations
Customer Experience, Customer Satisfaction, Brand Equity +10
Bridging the gap between culture, identity and image: a structurationist conceptualization of place brands and place branding
Giuseppe Pedeliento, Mihalis Kavaratzis · Journal of Product & Brand Management · 2019 · 86 citations · Full text
Brand Strategy, Education, Popular Culture +18
A strategic framework for technological innovations in support of the customer experience: A focus on luxury retailers
Eleonora Pantano, Giuseppe Pedeliento, George Christodoulides · Journal of Retailing and Consumer Services · 2022 · 67 citations · Full text
Marketing, Customer Satisfaction, Consumer-driven Product Development +13
Luxury fashion brands at the gates of the Web 3.0: An analysis of early experimentations with NFTs and the metaverse
Gabriele Murtas, Giuseppe Pedeliento, Federico Mangiò · Journal of Global Fashion Marketing · 2023 · 49 citations
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