Concepedia

Gabriele Murtas

GM

Statistics

Publications

3

Citations

75

H-Index

3

Active since

2022

Affiliations

University of Bergamo(Current)

Gabriele Murtas is an author at University of Bergamo specializing in brand equity, brand management, and brand awareness.

ORCID

Top concepts

Publications per year

2022–2024

3

Publications

3

Luxury fashion brands at the gates of the Web 3.0: An analysis of early experimentations with NFTs and the metaverse

Gabriele Murtas, Giuseppe Pedeliento, Federico Mangiò · Journal of Global Fashion Marketing · 2023 · 49 citations

Co-branding strategies in luxury fashion: the Off-White case

Gabriele Murtas, Giuseppe Pedeliento, Federico Mangiò et al. · Journal of Strategic Marketing · 2022 · 15 citations

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Investigating the Customer Journey in Second‐Hand Fashion Platforms: Implications for Luxury Brand Management

Gabriele Murtas, Giuseppe Pedeliento · Journal of Consumer Behaviour · 2024 · 11 citations · Full text

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