Concepedia

Federico Mangiò

FM

Statistics

Publications

7

Citations

176

H-Index

7

Active since

2020

Affiliations

University of Bergamo(Current)

Federico Mangiò is an author at University of Bergamo specializing in brand equity, management, and marketing.

ORCID

Top concepts

Publications per year

2020–2023

7

Publications

7

Luxury fashion brands at the gates of the Web 3.0: An analysis of early experimentations with NFTs and the metaverse

Gabriele Murtas, Giuseppe Pedeliento, Federico Mangiò · Journal of Global Fashion Marketing · 2023 · 49 citations

Branding Rhetoric in Times of a Global Pandemic: A Text-Mining Analysis

Federico Mangiò, Giuseppe Pedeliento, Daniela Andreini · Journal of Advertising · 2021 · 42 citations

All that glitters is not real affiliation: How to handle affiliate marketing programs in the era of falsity

Federico Mangiò, Giandomenico Di Domenico · Business Horizons · 2022 · 25 citations · Full text

That's the Press, Baby! How journalists co-create family business brands meanings: A mixed method analysis

Federico Mangiò, Marco Mismetti, Elena Lissana et al. · Journal of Business Research · 2023 · 23 citations

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Co-branding strategies in luxury fashion: the Off-White case

Gabriele Murtas, Giuseppe Pedeliento, Federico Mangiò et al. · Journal of Strategic Marketing · 2022 · 15 citations

, , +17

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