Concepedia

The Influence of Brand Ambiguity on Brand Attitude Development

Stephen J. Miller, Michael B. Mazis, Peter L. Wright

Journal of Marketing Research · 1971 · 19 citations · 12 references

Concepts

BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorBrand AssociationsBrand AwarenessBrand ExperienceBrand IdentityBrand ImageBrand FamiliarityConsumer Brand PerceptionExperimental Study Design

Abstract

This article presents the results of an experimental study of the dynamics of attitude development toward a new brand. The role of consumer familiarity with a new brand name in evaluation of produc...

References

12

The Psychology of Interpersonal Relations.

Theodore M. Newcomb, Fritz Heider · American Sociological Review · 1958 · 12K citations

Social Sciences, Psychology, Social Psychology +14

Attitudinal effects of mere exposure.

Robert B. Zajonc · Journal of Personality and Social Psychology · 1968 · 6.6K citations

Social Sciences, Behavioral Sciences, Psychology +3

The Theory of Buyer Behavior

Stewart W. Bither, John A. Howard, Jagdish N. Sheth · Journal of Marketing · 1971 · 2.8K citations

Social Sciences, Business Economics, Economics +9

The principle of congruity in the prediction of attitude change.

Charles E. Osgood, Percy H. Tannenbaum · Psychological Review · 1955 · 1.7K citations

Social Sciences, Psychology, Social Psychology +9

An analysis of meaning.

Clyde E. Noble · Psychological Review · 1952 · 567 citations

Language Studies, Linguistics, Discourse Analysis +7