Concepedia
Place Branding and Public Diplomacy · 2016 · 11 citations · 14 references
BusinessMarketingMarketing ManagementBrand ManagementMarketing StrategyStrategic MarketingBrand ArchitectureBrand AssociationsBrand EquityBrand ExperienceBrand IdentityBrand ImageBrand AestheticsCity CultureUrban BrandingUrban Place Branding
14
The rise of the creative class: and how it's transforming work, leisure, community and everyday life
Choice Reviews Online · 2002 · 6.5K citations
Social Sciences, Cultural Studies, Creativity +12
The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life
Ted D. Naylor, Richard Florida · Canadian Public Policy · 2003 · 3.7K citations
From city marketing to city branding: Towards a theoretical framework for developing city brands
Michalis Kavaratzis · Place Branding · 2004 · 1.3K citations
Business, Marketing, Marketing Management +15
How to catch a city? The concept and measurement of place brands
Sebastian Zenker · Journal of Place Management and Development · 2011 · 239 citations
Business, Marketing, Marketing Management +12
City branding: Can goods and services branding models be used to brand cities?
Brenda Parkerson, John Saunders · Place Branding · 2005 · 194 citations
Business, Marketing, Urban Planning +13