A Conjoint-Hazard Model of the Timing of Buyers' Upgrading to Improved Versions of High Technology Products

The Statistical Analysis of Failure Time Data.

Murray Aitkin, John D. Kalbfleisch, Ross L. Prentice · Biometrics · 1981 · 10K citations

Public Health, Biostatistics, Statistics +13

Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings

Louis G. Tornatzky, Katherine J. Klein · IEEE Transactions on Engineering Management · 1982 · 3.3K citations

Management, Innovation Management, Technology Management +17

Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice

Paul E. Green, V. Srinivasan · Journal of Marketing · 1990 · 2.5K citations

Business, Marketing, Marketing Management +17

Economic duration data and hazard functions

Nicholas M. Kiefer · Journal of Economic Literature · 1988 · 1.9K citations

Social Sciences, Economics, Econometrics +13

Consumer Switching Costs: A Typology, Antecedents, and Consequences

Thomas A. Burnham, Judy Frels, Vijay Mahajan · Journal of the Academy of Marketing Science · 2003 · 1.8K citations

Social Sciences, Marketing, Marketing Management +10