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Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design

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Direct Sales, Direct Marketing, Supply Network +22

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Negotiation, Consumer Uncertainty, Direct Sales +21

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Marketing Analytics, Digital Marketing, Information Security +24

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Ting‐Peng Liang, Jin-Shiang Huang · Decision Support Systems · 1998 · 730 citations

Electronic Marketplace, Customer Satisfaction, Online Customer Behavior +11